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The
Bowtie Menswear 
Story

A Story To Tell

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Gil Mercado

Chief Executive officer

My first self-tied bowtie was made by me in 2015 from one of my shirts. 

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Bowtie Menswear is a personal journey for me. People often inquire about my work, and I love sharing my story, as my company has been a lifeline during some of my darkest moments. While having the opperunity, now based in the United States, growing up, we were thought at home from mom not just to study one thing but many, so I've taken many courses, I cherish the opportunity express my creativity through design, pattern-making, garment sewing, and alterations with a process of healing.​ I've always said, if I can't find a product in stores, I must make it to enjoy.

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Bow Tie Menswear LLC, is a company that specializes in custom-made bow ties for various occasions and other specialty products. The company was founded and designed in 2019 by Gil Mercado, who envisioned creating his brand after recovering from a heart attack. He used his sewing skills and a sewing machine to start making bow ties from his home. After looking at one of his creations, he came up with the name "Bow Tie Menswear" which stands for bow ties and men's accessories. While working with his vision, he decided to expand his product line and services.

 

His company offers self-tied and pre-tied bow ties that fit comfortably around the shirt collar. The pocket squares are also tailored in solid colors and fabric print designs, made of 100% cotton and polyester. The products can be tailored for weddings, parties, graduations, and other events.

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​​​​My mission is not to dwell on something that happens in life but to have faith and keep going strong with a lecture. Today the company continues growing and expanding its online e-commerce store with more possibilities.

 

Looking back and only with a memory of how his company came about, His passion for sewing is why Bowtie Menswear is unique on the web with a band-aid in my heart from a dark cloud experience, and now turned into a beautiful, blessed bowtie company. 

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"As an innovative company, I initially acquired my sewing skills from my late aunt, Josephine Ramos, who is now in glory. She was a great inspiration to me, and it was because of her that I developed a passion for sewing. My sweet mother also played a significant role in supporting me as I learned to sew, and other special training. Since then, I have gained more experience, and I am excited about further developing the company in the years to come. My ultimate goal is to conquer the world by opening stores in Hollywood, New York, and eventually in Paris."

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Thank you for your support,

Gil  Mercado

How It All Got Started:

THE MISSION:

SOMETHING EXTRA:

INSPIRATION

My motivation arrives daily by looking at the world. The sound of music as I sew in my studio.

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WHAT I ENJOY

Spending time with my family, and with my labradors, Coco, and Isabel.

 

  • Wearing my fashion brand Bowties designs.

  • Reading the wall streets, and business books.

  • Sewing, cooking, and researching topics.

  • Watching drama movies on Netflix.

  • Shopping, and always making sure my health is right.

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What's On My Desk

Leadership:

As the president of the company, I have a responsibility to guide and inspire my team members, communicate our vision and goals clearly, and foster a culture of excellence and innovation. I believe that leadership is not only about managing tasks and resources but also about empowering people and creating a positive impact. I strive to lead by example, to listen and learn from feedback, and to constantly improve the company.

 

Strategic:

My strategy for the company is to focus on three main areas: innovation, customer satisfaction, and sustainability. I believe that by investing in these aspects, we can create a competitive advantage and achieve our goals. Innovation means developing new products and services that meet the needs and expectations of our target market. Customer satisfaction means ensuring that we deliver high-quality solutions and provide excellent support and service. Sustainability means reducing our environmental impact and contributing to social causes that align with our values.

 

Communication Skills:

My communication skills are an essential part of my role as the chief executive officer. I am responsible for ensuring that all stakeholders are informed of the project status, risks, and issues. I use various tools and methods to communicate effectively, such as email, phone, video conferencing, and presentations. I also tailor my communication style and content to suit the audience and purpose. My communication for the company aims to build trust, collaboration, and alignment among the project team and other parties involved.

  • Modeling - Started at age 16 in a private school. Began modeling until 22 of age for department stores, private shows, and nightclubs like the limelight in New York. 

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  • Business - Assets in Lancaster PA, training in the business, and continuing training more online.

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  • Cosmetology - Wilfred School Of Beauty, Passaic New Jersey, a full course in cosmetology. 

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  • Fashion Tailoring - Learned with my family as a kid, kept training at a local college in New York, and New Jersey, in pattern drafting, sewing & designs, and continue training online.

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  • Website Design - Self-taught online training, videos, books, and taken private classes, one on one training in person.

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  • Retail Management & Sales - Worked in many retail department stores, salons, and day spas, and gained more experience in marketing businesses.

TRAINING

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